# google整合
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## 1，Google Analytics GA整合：
后臺直接配置GA:
或者：
GTM來管理**數據埋點**
google-enhanced-ecommerce -》Magento 后臺配置參考：
[https://docs.magento.com/user-guide/marketing/google-enhanced-ecommerce.html](https://docs.magento.com/user-guide/marketing/google-enhanced-ecommerce.html)
利用GTM來管理**數據埋點**，使用插件：
[https://www.weltpixel.com/google-analytics-enhanced-ecommerce-tag-manager-magento-2.html](https://www.weltpixel.com/google-analytics-enhanced-ecommerce-tag-manager-magento-2.html)
埋點是比較復雜，官方說明**埋點方案**如下：
[https://docs.magento.com/user-guide/marketing/google-enhanced-ecommerce.html](https://docs.magento.com/user-guide/marketing/google-enhanced-ecommerce.html)
**GTM后臺**：
**GA后臺**：（已經達到比較好的購物行為跟蹤）：
注意：不懂GA的同學，可以參考 [GA小站 (ichdata.com)](https://www.ichdata.com/)
GA是最強大最重要的數據工具，先用好GA,再用其他：
### A/B test
https://kinsta.com/blog/google-optimize/
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## 2，Google Feed 整合
什么是GMC :
[How to configure your Google Shopping Feed in Magento ? Inchoo](https://inchoo.net/online-marketing/how-to-configure-google-shopping-feed-in-magento/)
使用插件:
[How to Setup Google Shopping Feed for Magento 2? – Mageplaza](https://www.mageplaza.com/kb/how-integrate-google-shopping-magento-2.html) 很好的介紹。
[8 Best Magento 2 Google Shopping Feed Extensions in 2021 (magenest.com)](https://store.magenest.com/blog/magento-2-google-shopping-feed/)
[Magento 2 Advanced Product Feeds Extension User Guide (mirasvit.com)](https://mirasvit.com/docs/module-feed/current/p)
功能：
–?連接GMC
Connect your store seamlessly?with Google Merchant Center.
> The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to customers when they search on a Google property.
–?免費刊登商品 listings
Reach online shoppers?with free listings.
> If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.
> If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
### GMC管理后臺：
去 GMC管理后臺看看情況： https://merchants.google.com/mc/overview
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## 谷歌廣告數據：
1， 谷歌廣告有什么數據，什么報表：
[Account Performance Report ?|? AdWords API ?|? Google Developers](https://developers.google.com/adwords/api/docs/appendix/reports/account-performance-report)
2， 怎樣把這些報表數據同步到 google sheet ?
[Account Summary Report ?|? Google Ads scripts ?|? Google Developers](https://developers.google.com/google-ads/scripts/docs/solutions/account-summary)
3， 腳本代碼寫在哪里更好？ 廣告后臺的腳本。
4，還有其他方法嗎？ 寫代碼利用谷歌API
[Product Overview ?|? Google Ads API ?|? Google Developers](https://developers.google.com/google-ads/api/docs/start)
5，不會寫代碼，怎么用谷歌API? 用 supermetrics。
[Supermetrics: the easiest way to move your marketing data](https://supermetrics.com/)
6，谷歌的其他數據呢？ GA呢？ 還是 supermetrics。
[Data connectors for Facebook, Google, and 60+ more – Supermetrics](https://supermetrics.com/connectors)
## supermetrics 怎么用？
1，新建 google sheets
2，安裝插件 https://supermetrics.com/
3，配置需要的數據： 維度+指標
4，抓取數據 / 設置 定時抓取數據
