提高轉化率 · 要講武德，magento

# 提高轉化率 ``` 轉化率就是一切，是我們一切工作的目標。 ``` 首先要看基本文檔：https://kdocs.cn/l/csif0JxqlunG [金山文檔] Kinsta_2021_WooCommerce_ebook_mod2 (1).pdf ## 頁面打開速度要快：參考《頁面性能》和《并發能力》章節。 ## checkout流程優化 - one-step-checkout : 1，magento默認購物流程是多步驟填寫，可以用插件優化為單頁填寫【one-step-checkout】，一步完成。 2，參考： https://www.mageplaza.com/magento-2-one-step-checkout-extension/ [http://magento2sosc.demo2.aheadworks.com/checkout?cart=go](http://magento2sosc.demo2.aheadworks.com/checkout?cart=go) ![](https://img.kancloud.cn/dc/02/dc02b3162f040eed4b997ee11ccff35d_694x528.png) ***** ## Checkout 代碼層面優化： ![](https://img.kancloud.cn/c2/09/c20945cf8092fb31925b8402c024b186_543x322.png) **checkout的執行具體流程參考：** **https://yegorshytikov.medium.com/have-you-outgrown-magento-an-adobe-commerce-d36a7af517d1** ***** ### **美化導航，強大導航, mega menu** 需要安裝插件，參考：[https://megamenu.magento2.demo.ubertheme.com/](https://megamenu.magento2.demo.ubertheme.com/) https://amasty.com/docs/doku.php?id=magento\_2:lite-layered-navigation ![](https://img.kancloud.cn/4a/7f/4a7fa00e7e76a844fd4f603b40670a10_695x302.png) ## 更方便篩選的側邊導航 - navigation-layered : 參考：[Layered Navigation | Adobe Commerce 2.4 User Guide (magento.com)](https://docs.magento.com/user-guide/catalog/navigation-layered.html) ![](https://img.kancloud.cn/27/7b/277b3ca0d59d00dafa16d0d82f5ae56b_1250x913.png) ## 最近瀏覽功能 - recent-viewed-products: 參考： https://www.mageplaza.com/devdocs/get-recent-viewed-products-collection-magento-2.html [https://meetanshi.com/blog/show-recently-viewed-products-in-magento-2/](https://meetanshi.com/blog/show-recently-viewed-products-in-magento-2/) ![](https://img.kancloud.cn/12/d3/12d315f7980adf7f356cd4702be7938a_695x202.png) ## 顯示促銷優惠 - Use Promotions to Increase Urgency ：參考：https://www.mageplaza.com/kb/how-to-configure-related-up-sell-cross-sell-products-in-magento-2.html ## 挽回郵件 - Cart Abandonment Emails 參考《郵件營銷》章節。 ## 再營銷 - Retargeting Ads 參考《facebook整合》《google整合》章節。