# [Zero to One 從0到1 | Tony翻譯版](https://maker4ever.com/2014/10/zero2one/ "Zero to One 從0到1 | Tony翻譯版")
來源:[https://maker4ever.com/2014/10/zero2one/](https://maker4ever.com/2014/10/zero2one/)
[](http://maker4ever.com/blog/wordpress/wp-content/uploads/2014/09/IMG_0660.jpg)
Taken at Starbucks, Belmont, MA, Sept. 2014
[2015.09.01更新] 我開通了微信號,歡迎關注:makerlog
[2015.03.04更新]簡單講一下翻譯的過程:這本書的英文版是2014年9月16號發行,我是2014年9月24號拿到這本書。當時還沒有中文版,從2014年10月開始翻譯,到2015年3月結束,基本上是每翻譯完一章便放在了我的博客上。理論上講,可以在2014年底完成的,因為種種的不可抗力(更重要的事情),剩下三章(12,13,14)沒能在2014年翻譯完成。后來2015年1月的時候,[官方中文版](http://union.dangdang.com/transfer.php?from=P-306226-0-s26297606&backurl=http://product.dangdang.com/product.aspx?product_id=23631999)正式發行,但為了善始善終,決定把剩下的幾章翻譯完成,第12章是在2月底波士頓飛往香港的飛機上做的,第13,14章是回到香港之后完成的。
還有最后一個小結(Conclusion: Stagnation or Singularity?)沒有翻譯,原文是5頁的篇幅,我的希望是讀完我的這個版本的人在有余力的情況下去支持一下官方正版,順便讀完這本書,非常感謝。: )
**中文版正版購買地址**:亞馬遜:?[http://www.amazon.cn/dp/B00RWP6BOU/ref=cm_sw_r_si_4_dp_Bie9ub0JH8PH6](http://www.amazon.cn/dp/B00RWP6BOU/ref=cm_sw_r_si_4_dp_Bie9ub0JH8PH6)
當當:[http://product.dangdang.com/23631999.html?_ddclickunion=P-306226-0-s26297606%7Cad_type=0%7Csys_id=1](http://product.dangdang.com/23631999.html?_ddclickunion=P-306226-0-s26297606%7Cad_type=0%7Csys_id=1)
京東:[http://item.jd.com/1459161492.html](http://item.jd.com/1459161492.html)
**英文版購買地址**:[http://www.amazon.cn/dp/0553418289/ref=cm_sw_r_si_2_dp_O8rgvb0DPG3Y3](http://www.amazon.cn/dp/0553418289/ref=cm_sw_r_si_2_dp_O8rgvb0DPG3Y3)
對于一本好書而言,真的不算貴,換個思路,如果你養成買書的習慣,而書又貴的話,那你挑書一定會很慎重,這也是個好事兒,畢竟時間精力有限。關于讀書這件事,我曾經寫過三篇文章去討論,有興趣可以看下:[(1)](http://maker4ever.com/blog/wordpress/2015/01/reading/),[(2)](http://maker4ever.com/blog/wordpress/2015/01/reading2/),[(3)](http://maker4ever.com/blog/wordpress/2015/01/reading3/)
以下的文字是2014年所寫:
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這里是[《Zero to One:Notes on Startups, or How to Build the Future》](http://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296)《從零到一》(有的翻譯成《從無到有》)的中文版。
之前寫過一篇關于這本書的[介紹](http://maker4ever.com/blog/wordpress/2014/09/project:從零到一(中文版)(持續更新)/),也可以看下我在[YC論壇的討論](http://startupclass.club/topics/85?comment_id=1033#comment-1033),或者可以去參考[豆瓣](http://book.douban.com/subject/24753651/),其實豆瓣可以不用看了:-)
中文版是我自己翻譯的,原因是因為太喜歡了,讀過兩遍之后依然很受啟發,決定動手翻譯出來與大家交流。英文水平有限,里面夾雜了很多生硬的翻譯,或者意譯,甚至是直接把英文擺在那了(但保證不去扭曲作者的觀點)。先以盡快翻譯完成作為目標。
非常歡迎各種意見(包括但不限于:批評,建議,吐槽,鄙視,表揚,[互動](mailto:ever4maker@gmail.com))
請點擊每一節的鏈接去瀏覽。
最后,祝閱讀愉快!
目錄:
[1 The Challenge of the Future 未來的挑戰](http://maker4ever.com/blog/wordpress/2014/10/ch1)
[2 ?Party like it’s 1999 像1999當年那樣狂歡](http://maker4ever.com/blog/wordpress/2014/10/ch2)
[3 All happy companies are different 所有幸福的公司都是不同的](http://maker4ever.com/blog/wordpress/2014/10/ch3)
[4 The ideology of competition 競爭的迷思](http://maker4ever.com/blog/wordpress/2014/10/ch4)
[5 Last mover advantage 后發優勢](http://maker4ever.com/blog/wordpress/2014/10/ch5)
[6 You are not a lottery ticket 你不是一張彩票](http://maker4ever.com/blog/wordpress/2014/11/ch6/)
[7 Follow the money 跟錢走](%20http://maker4ever.com/blog/wordpress/2014/11/ch7/)
[8 Secrets 秘密](http://maker4ever.com/blog/wordpress/2014/11/ch8/)
[9 Foundations 根基](http://maker4ever.com/blog/wordpress/2014/11/ch9/)
[10 The Mechanics of Mafia 黑手黨機制](http://maker4ever.com/blog/wordpress/2014/12/ch10/)
[11 If you build it, will they come? 如果我造好了,顧客們會來嗎?](http://maker4ever.com/blog/wordpress/2014/12/ch11/)
[12 Man and machine 人與機器](http://maker4ever.com/blog/wordpress/2015/02/ch12/)
[13 Seeing Green 展望綠色科技](http://maker4ever.com/blog/wordpress/2015/03/ch13/)
[14 The founder’s Paradox 創始人的潘多拉魔盒](http://maker4ever.com/blog/wordpress/2015/03/ch14-2/ "Ch14:創始人的潘多拉魔盒")
Conclusion: Stagnation or Singularity? 結語:停滯還是奇點?
免責聲明:1、書籍版權歸原作者和出版社所有。2、引用的書籍內容及提供翻譯的內容均為非營利用途,僅供中文使用者學習交流之用。3、本網頁引用的書籍內容及翻譯內容嚴禁用于商業用途,他人擅自使用所產生的版權糾紛,本網頁概不負責。4、如果覺得侵犯到您的權利,請與我聯系,于24小時內刪除。郵箱:ever4maker # gmail.com
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**Editorial Reviews**
“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
– The Economist
“An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
– The New Republic
“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic
“This book delivers completely new and refreshing ideas on how to create value in the world.”
– Mark Zuckerberg, CEO of Facebook
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”
– Elon Musk, CEO of SpaceX and Tesla
” Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz
“Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
– Jeff Immelt, Chairman and CEO, GE
“Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
– Fortune
* * *
**About the Author**
**_Peter Thiel_** is an entrepreneur and investor. He started PayPal in 1998, led it as CEO, and took it public in 2002, defining a new era of fast and secure online commerce. In 2004 he made the first outside investment in Facebook, where he serves as a director. The same year he launched Palantir Technologies, a software company that harnesses computers to empower human analysts in fields like national security and global finance. He has provided early funding for LinkedIn, Yelp, and dozens of successful technology startups, many run by former colleagues who have been dubbed the “PayPal Mafia.” He is a partner at Founders Fund, a Silicon Valley venture capital firm that has funded companies like SpaceX and Airbnb. He started the Thiel Fellowship, which ignited a national debate by encouraging young people to put learning before schooling, and he leads the Thiel Foundation, which works to advance technological progress and long- term thinking about the future.
**_Blake Masters_** was a student at Stanford Law School in 2012 when his detailed notes on Peter’s class “Computer Science 183: Startup” became an internet sensation. He went on to co-found Judicata, a legal research technology startup.
* * *
非常感謝你有耐心讀到這里。
* * *
前段時間看的那部紀錄片《[The Internet’s Own Boy: The Story of Aaron Swartz](http://v.youku.com/v_show/id_XNzYyMDg3MzYw.html?from=y1.2-1-91.3.2-2.1-1-1-1)》([全片](http://v.youku.com/v_show/id_XNzYyMDg3MzYw.html?from=y1.2-1-91.3.2-2.1-1-1-1),[預告片](http://v.youku.com/v_show/id_XNzIyMzYzODA4.html)),讓我一直印象深刻。每當我們在如此便捷的和世界接軌的時候,我們其實需要想一下,是誰在背后默默無聞的做著這些事情?如果不是[Aaron Swartz](http://digi.163.com/13/1230/20/9HCBAMHT00162OUT.html)的[自殺](http://boingboing.net/2013/01/12/rip-aaron-swartz.html),我之前一直理所當然的認為,很多公共資源看不到是應該的,我們之所以可以享受盜版也只不過是別人隨手放出來的。其實不然,有很多像Aaron這樣的人,冒著極大的危險來[fix our broken world](http://www.newyorker.com/news/news-desk/fixing-the-worst-law-in-technology)。你有沒有想過你看過的那些外國電影的字幕是誰做的?你可以當天下載的音樂是誰上傳的?你不花一分錢用著國外大學生都用不到的專業軟件是誰破解的?你讀的那些最新的英文書是哪來的?甚至說我們這個社會正是靠著一些理想主義者的倒逼而前進的:比如我們現在可以名正言順的[免費](http://book.douban.com/subject/3932520/)在線看電影聽音樂甚至是看書(雖然要忍受一些廣告)。當然,需要澄清的是,這不表示我就支持盜版,我的建議是力所能及的去支持正版(因為盜版也損害了創作者的利益),并且Aaron Swartz的事業也基本上跟盜版沒什么關系。
Aaron Swartz (1986-2013)
這是萬維網的發明人Sir?Tim Berners-Lee悼念Aaron Swartz的一段話
```
Aaron is dead.
Wanderers in this crazy world,
we have lost a mentor, a wise elder.
Hackers for right, we are one down,
we have lost one of our own.
Nurtures, careers, listeners, feeders,
parents all,
we have lost a child.
Let us all weep.
timbl
```
_To Aaron Swartz and heros like him_
- Zero to One 從0到1 | Tony翻譯版
- Ch1: The Challenge of the Future
- Ch2: Party like it’s 1999
- Ch3: All happy companies are different
- Ch4: The ideology of competition
- Ch6: You are not a lottery ticket
- Ch7: Follow the money
- Ch8: Secrets
- Ch9: Foundations
- Ch10: The Mechanics of Mafia
- Ch11: 如果你把產品做好,顧客們會來嗎?
- Ch12: 人與機器
- Ch13: 展望綠色科技
- Ch14: 創始人的潘多拉魔盒
- YC 創業課 2012 中文筆記
- Ron Conway at Startup School 2012
- Travis Kalanick at Startup School 2012
- Tom Preston Werner at Startup School 2012
- Patrick Collison at Startup School 2012
- Mark Zuckerberg at Startup School 2012
- Joel Spolksy at Startup School 2012
- Jessica Livingston at Startup School 2012
- Hiroshi Mikitani at Startup School 2012
- David Rusenko at Startup School 2012
- Ben Silbermann at Startup School 2012
- 斯坦福 CS183b YC 創業課文字版
- 關于 Y Combinator
- 【創業百道節選】如何正確的閱讀創業雞湯
- YC 創業第一課:你真的愿意創業嗎
- YC 創業第二課:團隊與執行
- YC 創業第三課:與直覺對抗
- YC 創業第四課:如何積累初期用戶
- YC 創業第五課:失敗者才談競爭
- YC 創業第六課:沒有留存率不要談推廣
- YC 創業第七課:與你的用戶談戀愛
- YC 創業第八課:創業要學會吃力不討好
- YC 創業第九課:投資是極端的游戲
- YC 創業第十課:企業文化決定命運
- YC 創業第11課:企業文化需培育
- YC 創業第12課:來開發企業級產品吧
- YC 創業第13課,創業者的條件
- YC 創業第14課:像個編輯一樣去管理
- YC 創業第15課:換位思考
- YC 創業第16課:如何做用戶調研
- YC 創業第17課:Jawbone 不是硬件公司
- YC 創業第18課:劃清個人與公司的界限
- YC 創業第19課(上):銷售如漏斗
- YC 創業第19課(下):與投資人的兩分鐘
- YC 創業第20課:不再打磨產品
- YC 創業課 2013 中文筆記
- Balaji Srinivasan at Startup School 2013
- Chase Adam at Startup School 2013
- Chris Dixon at Startup School 2013
- Dan Siroker at Startup School 2013
- Diane Greene at Startup School 2013
- Jack Dorsey at Startup School 2013
- Mark Zuckerberg at Startup School 2013
- Nate Blecharczyk at Startup School 2013
- Office Hours at Startup School 2013 with Paul Graham and Sam Altman
- Phil Libin at Startup School 2013
- Ron Conway at Startup School 2013
- 斯坦福 CS183c 閃電式擴張中文筆記
- 1: 家庭階段
- 2: Sam Altman
- 3: Michael Dearing
- 4: The hunt of ThunderLizards 尋找閃電蜥蜴
- 5: Tribe
- 6: Code for America
- 7: Minted
- 8: Google
- 9: Village
- 10: SurveyMonkey
- 11: Stripe
- 12: Nextdoor
- 13: YouTube
- 14: Theranos
- 15: VMware
- 16: Netflix
- 17: Yahoo
- 18: Airbnb
- 19: LinkedIn
- YC 創業課 SV 2014 中文筆記
- Andrew Mason at Startup School SV 2014
- Ron Conway at Startup School SV 2014
- Danae Ringelmann at Startup School SV 2014
- Emmett Shear at Startup School SV 2014
- Eric Migicovsky at Startup School SV 2014
- Hosain Rahman at Startup School SV 2014
- Jessica Livingston Introduces Startup School SV 2014
- Jim Goetz and Jan Koum at Startup School SV 2014
- Kevin Systrom at Startup School SV 2014
- Michelle Zatlyn and Matthew Prince at Startup School SV 2014
- Office Hours with Kevin & Qasar at Startup School SV 2014
- Reid Hoffman at Startup School SV 2014
- YC 創業課 NY 2014 中文筆記
- Apoorva Mehta at Startup School NY 2014
- Chase Adam at Startup School NY 2014
- Closing Remarks at Startup School NY 2014
- David Lee at Startup School NY 2014
- Fred Wilson Interview at Startup School NY 2014
- Introduction at Startup School NY 2014
- Kathryn Minshew at Startup School NY 2014
- Office Hours at Startup School NY 2014
- Shana Fisher at Startup School NY 2014
- Zach Sims at Startup School NY 2014
- YC 創業課 EU 2014 中文筆記
- Adora Cheung
- Alfred Lin with Justin Kan
- Hiroki Takeuchi
- Ian Hogarth
- Introduction by Kirsty Nathoo
- Office Hours with Kevin & Qasar
- Patrick Collison
- Paul Buchheit
- Urska Srsen
- Y Combinator Partners Q&A
- YC 創業課 2016 中文筆記
- Ben Silbermann at Startup School SV 2016
- Chad Rigetti at Startup School SV 2016
- MARC Andreessen at Startup School SV 2016
- Office Hours with Kevin Hale and Qasar Younis at Startup School SV 2016
- Ooshma Garg at Startup School SV 2016
- Pitch Practice with Paul Buchheit and Sam Altman at Startup School SV 2016
- Q&A with YC Partners at Startup School SV 2016
- Reham Fagiri and Kalam Dennis at Startup School SV 2016
- Reid Hoffman at Startup School SV 2016
- 斯坦福 CS183f YC 創業課 2017 中文筆記
- How and Why to Start A Startup
- Startup Mechanics
- How to Get Ideas and How to Measure
- How to Build a Product I
- How to Build a Product II
- How to Build a Product III
- How to Build a Product IV
- How to Invent the Future I
- How to Invent the Future II
- How to Find Product Market Fit
- How to Think About PR
- Diversity & Inclusion at Early Stage Startups
- How to Build and Manage Teams
- How to Raise Money, and How to Succeed Long-Term
- YC 創業課 2018 中文筆記
- Sam Altman - 如何成功創業
- Carolynn Levy、Jon Levy 和 Jason Kwon - 初創企業法律機制
- 與 Paul Graham 的對話 - 由 Geoff Ralston 主持
- Michael Seibel - 構建產品
- David Rusenko - 如何找到適合產品市場的產品
- Suhail Doshi - 如何測量產品
- Gustaf Alstromer - 如何獲得用戶和發展
- Garry Tan - 初創企業設計第 2 部分
- Kat Manalac 和 Craig Cannon - 用于增長的公關+內容
- Tyler Bosmeny - 如何銷售
- Ammon Bartram 和 Harj Taggar - 組建工程團隊
- Dalton Caldwell - 如何在 Y Combinator 上申請和成功
- Patrick Collison - 運營你的創業公司
- Geoff Ralston - 籌款基礎
- Kirsty Nathoo - 了解保險箱和定價股票輪
- Aaron Harris - 如何與投資者會面并籌集資金
- Paul Buchheit 的 1000 億美元之路
- PMF 后:人員、客戶、銷售
- 與 Oshma Garg 的對話 - 由 Adora Cheung 主持
- 與 Aileen Lee 的對話 - 由 Geoff Ralston 主持
- Garry Tan - 初創企業設計第 1 部分
- 與 Elizabeth Iorns 的對話 - 生物技術創始人的建議
- 與 Eric Migicovsky 的硬技術對話
- 與 Elad Gil 的對話
- 與 Werner Vogels 的對話
- YC 創業課 2019 中文筆記
- Kevin Hale - 如何評估創業思路:第一部分
- Eric Migicovsky - 如何與用戶交談
- Ali Rowghani - 如何領導
- Kevin Hale 和 Adora Cheung - 數字初創學校 2019
- Geoff Ralston - 拆分建議
- Michael Seibel - 如何計劃 MVP
- Adora Cheung - 如何設定關鍵績效指標和目標
- Ilya Volodarsky - 初創企業分析
- Anu Hariharan - 九種商業模式和投資者想要的指標
- Anu Hariharan 和 Adora Cheung - 投資者如何衡量創業公司 Q&A
- Kat Manalac - 如何啟動(續集)
- Gustaf Alstromer - 新興企業的成長
- Kirsty Nathoo - 創業財務陷阱以及如何避免它們
- Kevin Hale - 如何一起工作
- Tim Brady - 構建文化
- Dalton Caldwell - 關于樞軸的一切
- Kevin Hale - 如何提高轉化率
- Kevin Hale - 創業定價 101
- Adora Cheung - 如何安排時間
- Kevin Hale - 如何評估創業思路 2
- Carolynn Levy - 現代創業融資
- Jared Friedman - 硬技術和生物技術創始人的建議